Millennial: The term commonly used to refer to an individual reaching young adulthood in the early twenty-first Century; i.e., those born between the years of 1980-2000.
Each generation is born and bred in a distinctively different social and cultural environment compared to that of their predecessors, but what is it about the Millennials that makes them such valuable assets to perspective employers? This article touches upon three ways in which to market a Millennial to prospective employers.
- Tech Savvy/Connected
As a generation that has been raised in a time surrounded by innovative and cutting edge developments, it is no surprise that the Millennials embrace technology. They have matured in an age where they are able shop, learn, research, purchase, entertain and communicate simultaneously from digital devices. Naturally, this means they are quick to learn and confident and capable of using and implementing new technological developments in the workplace. A Millennial is up to date with current trends, SEO, as well as a range of different softwares, programmes and devices. As a result Millennials are a valuable asset to any company, as the skills they have honed in technology, almost from their conception, are essential to any business who wishes to adapt and keep up to speed with their consumers’ ever-changing needs.
- Team Oriented
Aside from the technological advancements, the social factors under which the Millennials were raised, also play a significant role. During their critical years, governmental policies and education placed emphasis on creating an egalitarian and community centred environment, an example of which can be found in the types of children’s TV shows they watched; Bob the Builder, Blue’s Clues and Barney and Friends. This had the effect of imbuing millennial’s with a strong sense of team spirit and volunteerism. Consequentially, this means Millennials tend to value the opinions of their colleagues and favour co-decision making and teamwork. These characteristics are integral to a business as an organisation is made up of a number of employees who need to be able co-operate and work together to achieve common goals.
Access to higher education has becoming increasingly easier to obtain for the Millennial generation compared with their predecessors. Statistics indicate that during the Millennials generation, the population of people who have a Bachelor’s degree has more than doubled, from approximately 12% to 25%. Millennials consider a good education to be an essential factor to securing success in life, by way of having a well-paid job and career progression. Millennials advancement by way of a university education helps to make them well-rounded individuals, and aids them in developing a wide range of transferable work and social skills. They learn to interact with a multiplicity of ages and personalities, as well as mastering time-management, self-sufficiency and organisation.
This article touches upon only three generalised marketable facets of a Millennial, but the list is by no means exhaustive. It must also be noted that each individual, albeit Millennial or not, has their own unique desirable qualities to be marketed, and these should also be taken into consideration when deciding upon employing a Millennial.